myBenefits loyalty scheme

Monthly Birthday Reward

As a special celebration for our valued myBENEFITS cardholders, we're introducing an exciting monthly giveaway just for you, starting May 2025!
 

How it works: Customers who have their date of birth registered on their myBENEFITS card will get the chance to enter a monthly draw during their birthday month. Each month, 15 lucky winners will receive a €150 gift card to spend at their favourite stores.
 

How to participate: Make sure your date of birth is updated on your myBENEFITS card. Simply fill out the short form that will be sent to your inbox in order to enter. Winners will be contacted directly on the first business day of the following month. One entry per cardholder. No purchase is necessary to enter. 

Where to spend your reward: Gift cards can be redeemed at any physical or online Beauty Line, Holland & Barrett, Yves Rocher, and B.Beauty location within the same month.
The draw mechanism is subject to change, alteration, or termination by Papaellinas Group at any time.

*Starting from April 1st, 2025, the validity period of myBENEFITS points will change from 4 years to 2 years.

What does this mean for you?

Points you collect from 1/4/25 onwards will be valid for 2 years.
Points you have already collected before 1/4/25 will retain their 4-year validity.

You don’t need to do anything! Just keep enjoying the benefits of myBENEFITS by redeeming your points on time.

myBENEFITS Card!

myBENEFITS Card was created to reward your purchases, making your shopping a pleasant experience.

How it works

It is quite simple! Create a myBENEFITS Card and shop from any Beauty Line, Holland & Barrett, Yves Rocher, Selekt Beauty or Beauty Outlet physical or online store in order to automatically add points to your myBENEFITS Account.

If you are shopping at any one of our physical stores, before paying for your items at the checkout, simply tell the cashier that you are a member of myBENEFITS and your personal membership number (your mobile phone number).

Activate your myBENEFITS card online by visiting the 'Create an Account' section.  

How to accumulate points

Every €1 of purchases adds 1 point to your myBENEFITS card. The following table shows the value of the product according to the points added in your account:

How to redeem points

myBENEFITS points can be redeemed on products from all Papaellinas retail chains: Beauty Line, Yves Rocher, Holland & Barrett, Selekt Beauty and Beauty Outlet and  they have four-year duration period from the date of collection.

Points redemption is considered as an offer and thus cannot be combined with any other offer. Also, points cannot be redeemed on myBENEFITS Gift Cards and Beauty Line Magazine.